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It is difficult to find a person in today’s world who does not recognize the Swoosh logo. Yes, we are talking about the global brand Nike. This American multinational corporation is engaged in the idea, design, development, production, and global marketing and sales of apparel,footwear, sports gear, equipment, accessories, and related services. Headquartered near Beaverton, Oregon, in Portland metropolitan area, this global multinational corporation is grossing more than 30 billion U.S dollars per year and has a staggering brand value of more than 28 billion U.S dollars.Being the world's largest supplier of athletic shoes and apparel with a market share of 28%, Nike holds a strong ground in the industry and in the hearts of its customers. 

Not only world renowned athletes and sportsmen, but also the famous actors of Hollywood and other film industries are seen using and promoting Nike. The company markets its products under its own brand, as well as Nike Golf, Nike+, Air Jordan, Nike RF series, Nike Pro,Nike Blazers, Air Force 1, Nike Dunk, Nike Skateboarding, Nike CR7,Air Max, and subsidiaries including Brand Jordan, Hurley International and Converse. The global giantalso sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.To support such huge global demand for its products and to cater this many of brands and celebrity series under its umbrella,Nike employed more than 73,000 people worldwide.