American Eagle Outfitters Coupon & Promo Codes

About American Eagle Outfitters:

Fashion and lifestyle industry is a multibillion dollar industry with ever changing and demanding industry for new designs and innovations. We have seen thousands of brands entering this market but a few make it to the top or even survive in this fierce competition. When it comes to trendy lifestyle and accessories retailers, American Eagle is a well-known and trusted brand of the American people for decades now. This company is one of the top specialty retailer for trendy apparel, high quality jeans for men and women both, accessories and personal care products with a global reach. The company now offers its products under the brand names of American Eagle, Aerie and Tailgate. The brand has established itself as a favorite brand for youth which enables them to express themselves and live life with colors and empowerment. The company has been a big promoter of gender equality and takes pride in the diversity its human resource brings in as the company prefers hiring people from all ages and ethnic backgrounds. The company has its headquarters in the Southside Works Neighborhood of Pittsburgh, Pennsylvania with reach extending to all corners of the country and many other countries. The company was founded by Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc. in 1977. The company was one division of the holding company and the other was Silverman's Menswear. The company has a history of strong hold of market share for trendy and hip apparel being popular with the youth but older people also like the brand equally. The company now has more than 1000 stores worldwide with 933 American Eagle Outfitters stores, 109 Aerie stores which is offering apparel, swimwear, sleepwear, undergarments and accessories for women and Tailgate stand-alone stores.The company is now included in the Fortune 500 list of companies. The company under these brands offer its very popular variety of jeans, tees, polo, tops, trousers, polo shirts, sweat shirts, outerwear, footwear, undergarments for both men and women, swimwear, sleepwear, accessories, skin care products and many other items.

More About American Eagle Outfitters:

The company started off with its focus on building a casual leisurewear and clothing image with its customers. The company offered casual and hip apparel with equipment for active outdoor sports such as hiking, camping and mountain climbing. The company continued this until 1991 but was losing money by that time. This was the time when Schottenstein family bought out all of the company’s shares who were 50% shareholders since 1980. Silverman family took a farewell and the company took major steps to rebrand the company and change its image to what we see today. The focus was changed to casual and trendy men's and women's clothing linewith a touch of its past. The company started focusing on much younger audiences especially female customers. The company kept tapping women of all ages and in 2006, the company launched Aerie lingerie.

Brief history

Jerry and Mark Silverman were successfully running Silverman’s Menswear clothing line in 1970s. The business was good but they wanted to grow and diversify in other product lines. So they decided to start American Eagle as a subsidiary of Retail Ventures, Inc. in 1977. The idea was to be able to operate in a market with two types of store and be able to capture more market share. American Eagle’s image was being set as leisure apparel, footwear and accessories for both men and women with a focus on offering merchandise suited for outdoor sports, such as hiking, camping and mountain climbing. The company first went on to establish stores in shopping malls and the customers were introduced to the company’s catalog as well. The company did really well and the brand grew significantly in the 1980s and there were 137 stores in 36 states by the end of 1989. The further wanted to focus on the brand and had plans for further expansions but things did not go as per their plans and they were able to open only 16 new stores in the next two years. The company was not doing business so well and the profit decreased significantly. This was the time when the Silverman family kind of lost hope and Schottensteins, who were 50% partners since 1980 saw a potential in the company and decided to buy out Silverman family’s shares. Soon after the acquission, Schottensteins family started to revamp the company and game it a new identity and image which is still very appealing to the customers. The family made many changes and the changes resulted in increased sales and profits. The company grew to 167 stores by 1994 and the company was in a good position to offer an IPO to raise funds. The company began trading on the NASDAQ stock exchange in 1994, and the response was great. The company was able to generate enough funds for its expansion plans and more than 90 new stores were opened within the next year. This was a new beginning for the company and by the year 2000, the company’s revenue great significantly and the company was in a very good shape. The company also stepped in to the international market with opening its first store in Canada. The company has been growing since and now has more than 1100 company owned stores under the names of American Eagle, Aerie and Tailgate. The company also went for franchising and now has more than 20 franchise partners in 10 countries. The company now has its headquarter in SouthSide Works complex in Pittsburgh.

Initiatives

The company has always been inclined towards giving back to the society and to decrease its negative impact on the society. The company has also been a strong advocate of ethical corporate culture with equal opportunity for all and being socially responsible. The company has been very vocal regarding its pro-socially responsible thinking and the same has also been stated in an open letter on the website by the CEO of the company. The company has its own foundation called American Eagle Outfitters Foundation which is actively involved in a lot of initiatives focusing on Millennials. The company majorly targets areas such as youth empowerment and education, environment, young women's health, and worker rights and equality. Company has a culture of protecting its employees’ rights and is known as an equal opportunity provider. The company has its campaign called “#WeAllCan” which pertains to the importance of acceptance and diversity at the work place along with the empowerment of youth to express themselves.

Shipping Policy at American Eagle

The company is offering free standard shipping on orders of $50 or more to the US. The company applies flat rate of $7.00 on orders under $50.At times the order is sent in more than one shipment but only the first package is charged for the shipping. The company also offers free 2-day shipping to ShopRunner members on online orders over $25. The standard shipping takes 3-7 business days, 2-day shipping takes 2 business days and Overnight shipping takes 1 business day to reach the customers. 2-day shipping is charged at $15 and Overnight shipping is charged at $20.

Return Policy at American Eagle

The company is accommodating in returns and exchanges. The company accepts in-store returns for free. Whether you bought the items online or in-store, you can always bring the items back to the store and the company will return or exchange it for free. The customers need to bring the original receipt and the credit card used to make the payment. If the customer has lost the receipt, in that case the current price of the item will be refunded in the form of an American Eagle Gift Card. Shipping charges are not refundable.

The customers can also choose to ship the items back to the company for returns or exchanges. The customer need to pack the items which are being returned and indicate these items on the invoice and the reason of return as well. The return shipping are the responsibility of the customer. In case of exchanges, the customer can print the return label for exchanges from the Track order page on the website.