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Frequently Asked Questions
Does Apollo.io have a free plan?
Yes, a permanent free plan exists with a capped number of credits granted monthly, along with limited mobile credits and export credits, and access to the core contact database. It is workable for occasional prospecting but not built for a full time outbound workflow.
How much do credits actually cost to use?
Revealing a verified email typically costs 1 credit, while a phone number reveal costs considerably more, commonly cited around 9 credits, so a plan's monthly allowance goes much further on email focused prospecting than on mobile numbers.
Do unused credits roll over to the next month?
No. Credits expire at the end of each billing cycle, whether monthly or annual, and are not refunded, extended, or carried forward, which creates a use it or lose it dynamic worth planning around.
Is there a free trial of the paid plans?
The Professional tier offers a 14 day free trial that includes a set number of credits and most plan features, giving a real test of the paid tier before committing, though lower tiers are generally accessed by upgrading directly rather than trialing first.
What happens if a verified email bounces after I use a credit on it?
If an Apollo verified email is used in a campaign within 30 days and bounces, the credit spent on it may be refunded in a later billing cycle. This refund mechanism does not extend to mobile numbers.
How much does annual billing save compared to monthly?
Annual billing is commonly cited as saving around 20% compared to paying month to month, and paid annual plans also grant the full year's credit allowance upfront rather than spreading it out.
Can I get a refund if I cancel my annual plan partway through?
Generally no. Apollo's terms require written cancellation notice at least 30 days before the renewal date, and canceling without that notice results in the contract renewing for another full term, with no mid-term refunds for downgrades once a term has started.