Adidas Coupon Codes

We are now accustomed with seeing a lot of brands being endorsed by celebrities and famous sport athletes all over the world. This has now been an important marketing strategy by a lot of multinational brands. To do so, it takes a lot of resources and a legacy of success and fame for the brand to be able to persuade the world renowned celebrities and athletes to endorse their brand and pay them heavily. Amongst such brands, Adidas has its own place and stands tall. Adidas is the second largest producer of sportswear in the world and largest in Europe. For the people who are passionate about the sports, Adidas is a brand that they can rely on for best quality products. The brand revolves around the ideology of being innovative and being able to provide best quality products at all times. The brand produces sports apparel, sports accessories, shoes and sports equipment.

Headquartered in Herzogenaurach, Germany, the brand has roots that tract back to 1924 and a history of continuous improvement through innovation and quality control. The brand is an equal opportunity employer having almost a ratio of 50:50 for male and female workers. To strike such a balance in a company employing around 56,000 workers is remarkable. More than 100 nationalities are employed only in the head quarter in Germany. We can easily figure out the multicultural approach of the management of the company and this truly reflects its global presence. This multinational brand has the experience and skill to bring out the best of this diversified work force and to be able to serve its customers to the best of their satisfaction level. The brand also allows the customers to use their creative and innovative side by customizing the products through “MiAdidas”.

Brief history

Started by Adolf Dassler in a small laundry room, the endeavor was a small startup for sports shoes in Herzogenaurach, Germany. His elder brother, Rudolf also joined him in 1924, and they named it as Dassler Brothers Shoe Factory. Initially, they just made sports shoes and got huge success and publicity in 1936 summer Olympics when sprinter Jesse Owens won 4 gold medals while wearing their hand made spike shoes. This marked a great moment for the two brothers. Later in 1949, the two brothers parted ways, Adolf started his own brand “Adidas” and Rudolf started “Puma” and the business rivalry started.